Your Brand Statement (USP)
Next up, you are going to write your unique value proposition telling your ideal client who you are and what you do in six seconds or less.
A value proposition, or pick-up line as i like to call it, is a statement that summarises why your ideal client, Avatar, should buy your product or service. It must convince your Avatar that your product or service will add more value or better solve her/his problem. You are going to use this statement to target your ideal client who will benefit most from working with you.
Your statement is going to be used consistently across all your channels. Your website, blog, social media profiles and marketing collateral. Consistency is a crucial part of your branding and anything less will only confuse your ideal clients, and needless to say, confusion very rarely leads to a purchase.
Now it’s time for you to write your statement!
Your statement needs to be short, simple and easy to understand. Think exactly who you’re talking to and use words your Avatar would use to describe what she’s looking for.
Focus on the value you’re adding and the problem you’re solving. I want you to go back to your “Define Your Brand Purpose Your Why, Workbook” and read your “Why”.
☞ Prompt
This workbook (#12), the previous workbook (#9, #10 & #11) will need to be completed and sent to me via email at least 48 hours before our FOURTH scheduled one-to-one brand coaching session.