Laying Out Your Brand Foundations
You’ve worked on your T O M, your U S P (Unique Selling Proposition and next up you are going to dive a little deeper.
You are now going to work on the value proposition, or pick-up line as i like to call it for your signature program or product. This statement should summarise what your ideal client, Avatar, will benefit most from buying your service and working with you.
Your statement is going to be used consistently across all your channels. Your website, blog, social media profiles and marketing collateral.
Consistency is a crucial part of your branding and anything less will only confuse your ideal clients, and needless to say, confusion very rarely leads to a purchase.
In the workbook below I’m sharing my own brand foundation as an example so you can see how it all blends, flows and fits together!
☞ Prompt
This workbook (#13) and the one to follow (#14) will need to be completed and sent to me via email at least 48 hours before our FIFTH scheduled one-to-one brand coaching session.