When you’ve got super clear about who your ideal client is, who you want to attract and serve, and you’ve been brave enough to niche down properly you need to start showing up in a way that your ideal client understands.
When they encounter you and your work online they need to know exactly what you do, why you’re the best person to help them and how you provide a solution to their problem, and they need to know quickly because of the fast paste scrolling environment that we find ourselves in online.
I want you to imagine that you’ve just walked into an auditorium of people, thousands of people. We know that a percentage of these people are your ideal client and everybody is there to spend money. So, you’ve just got to get noticed by the right people and get them to spend their money with you!
This auditorium is a metaphor for you entering the online space with your message. Now the catch is that when you’re walking around this huge room with all of these people, to identify your ideal client you are not allowed to speak.
All you have is a couple of seconds for them to look at you and understand who you are, what you do and how you can help them with a really powerful message.
So you’re walking around this room with a big flagpole and on the end of that flagpole is a flag that says 3 things!
- Your Tittle
- Your Signature Offer
- Your Mission
This is called the TOM method. Tittle, Offer, Mission.
When this is done right it really packs a punch in getting you noticed by the right people and you can use it over and over again. You’ll use it on Facebook in your bio, you’ll use it in the about me sections of other platforms, you’ll use it in website copy and add copy.
It’s also the way you’ll be introduced by other people when you appear as a guest expert doing an interview maybe. Speaking at a live event, doing a live video appearance or anything else where you’re going to be introducing yourself or somebody else is going to be introducing you.
So what do you need to do now? You need to take action. Download the workbook below, sit down quietly and think about your tittle, offer and mission.
☞ Prompt
This workbook (#11), the previous workbook (#9, #10) and the one to follow (#12) will need to be completed and sent to me via email at least 48 hours before our FOURTH scheduled one-to-one brand coaching session.