Create an arsenal of Stories!
As you know, we human beings learn and remember from stories more than anything else. And from a strategic perspective, your brand stories embed you in the minds and the hearts of your prospects.
So another way to leverage your uniqueness is to tell more relevant stories. Stories that people can easily identify with, and stories that people can share and pass along for you.
This establishes your brand, this helps you connect more emotionally with others, and it helps people spread the word about you and your business.
You’ve got to remember that we human beings are emotional creatures. Stories share your humanity and they help people get to know, like, and trust you. And this is really important - I want you to remember this:
When it comes to selling, facts tell, stories sell.
We are less moved by statistics and kind of cold facts and we’re more inspired to act when we actually feel something. And stories, if they’re told right, make people feel things.
Stories are also really powerful to use when you talk about your business - on your website, when you meet customers, and if you ever want to get press for your business.
One of the best things about stories is they’re totally unique to you. So nobody has your story and nobody can copy your story. So this is a very intelligent and strategic way to leverage your uniqueness in the marketplace.
☞ Prompt
This workbook (#10), the previous workbook (#9) and the two to follow (#11, #12) will need to be completed and sent to me via email at least 48 hours before our FOURTH scheduled one-to-one brand coaching session.