If you want to deliver value to your clients you have to know what you do and who you help!
The easiest ways to do this are:
Shift into a new reality with a new mindset. Go from feeling uncomfortable and nervous to making sales feel like something that is life giving.
Clarify WHAT you actually sell. If you are not clear on what it is you actually do and how to communicate the thing you sell it’s going to be difficult for your clients to understand how to buy.
Connect to WHY you are selling your products/services. This is really about getting to the heartbeat.
Determine HOW you are offering your products/services and find the most effective methodology. Test the market and do market research!
Determine WHO your ideal client is. Browse through your content, emails, blog post etc. Read through them from the perspective of the person you want to target.
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